By combining audiovisual elements you can create emotionally engaging media.
As a bonus, a lot of people find digital media much more accessible as well as it having the ability to reach broader audiences!
Digital stories are personal narratives made to evoke emotion and be engaging. They combine still & moving imagery, text, and audio. They are a mixed media project and use a lot of creativity.
In comparison, videos are simply intended to be moving images that may or may not include sound. Videos tend to be more informative while digital storytelling is meant to be emotional.
Free editing software on a Mac! It's simple and allows for plenty of customization.
Learn more on the iMovie section of the DLS tutorial guide online.
More Resources
Example of a short digital story.
The documentaries that Ken Burns creates are much longer than digital stories, but they demonstrate key elements of effective digital storytelling. This trailer combines music, narrative, interviews, video, and still photography.