This database analyzes the world of business through the lenses of over 1,000 different industry segments. Industry profiles can be updated as often as monthly, while specialty reports can be updated quarterly. In addition to displaying recent reports, this database also carries previous reports for several years.
Special topic reports can cover either very broad ranges of news & analysis, or can be relatively microscopic in focus. There are various attempts at offering users access to newly published reports, as well as highlighting items that seem to be rather popular in recent weeks.
To gain access to this text oriented database, you first have to get into the Mergent Intellect portal which shows you an aerial view of New York City. Then you need to select the FIRST RESEARCH option.
Please note that FIRST RESEARCH is an independent research arm of DUN & BRADSTREET, which has been conducting business intelligence gathering continuously since 1841. FIRST RESEARCH and does not come under the ownership of any stock brokerage firm / investment bank / pension plan / mutual fund / hedge fund / money management fund. D&B operates this database with editorial independence and objectivity that has been a unique feature throughout the history of D&B's business information services.
At this point, there are 3 different possible screens that you might be viewing! Unfortunately, the folks that produce this database have not yet cleaned up their login process.
You may be required to login with your email address -- please be sure to use your Willamette University email for this purpose. You will not be receiving any unsolicited email after using this database.
Here is the general layout of the starting point for using the FIRST RESEARCH database -- the specific texts are in flux, as this page dynamically highlights a variety of search options and also include examples based on topics in the news and frequently requested items.
Sometimes a totally different initial login screen will surface!.
And yes, there is a 3rd version of a login screen that sometimes appears -- all THREE are equally valid pathways for getting into the FIRST RESEARCH database.
EACH of these entry routes gives you the ability to search for documents. But since each presents different methods of submitting your search, it is difficult for me to determine if there is any difference between the results that you can get.
The important take away from this bewildering array is that the FIRST RESEARCH database has several different ways of conducting a search strategy. And it is extremely helpful if you can start with either an SIC code or a NAICS code.
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Management & Economics
Librarian
Mark O. Hatfield Library
503-370-6743
gklein@willamette.edu