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CCM 202: Designing Persuasive Campaigns: Creating Surveys

Creating effective surveys

Books from the Hatfield Library on Designing Surveys resources to help you to design: survey instruments, writing survey questions, and how to administer questionnaires

Example of using SURVEYMONKEY with 13 questions

In January 2011, Gary Klein needed to survey business librarians who work for universities in North America.  SurveyMonkey was used to create the survey instrument.  An email invitation to take the online survey was sent to the subscribers of 2 professional librarian discussion groups in which Mr. Klein was a long time active participant, and therefore his name was familiar to many of the subscribers.  Typically, when surveys were posted to these professional groups, the window of opportunity to respond was in the range of 2 to 4 weeks.

This survey consisted of 13 questions, which was beyond the limits of the free version of SurveyMonkey.

The total cost for using the expanded version of SurveyMonkey was $26 for 1 month's use, which included:

  • - using several options of crafting & formating the 13 survey questions
  • - distributing the survey invitations which would track responses back to the specific invitation they received
  • - online collection of responses
  • - automatic recording of the IP address of each survey that was attempted (including any incomplete surveys)
  • - ability to view the interim results in several different formats online
  • - ability to edit surveys that were incomplete, as they arrived
  • - automatically summarizing results as final tallies in choice of several formats
  • - completed the entire survey project, from creating the questions to tallying the final results in just 3 weeks

View the Brief results of this SurveyMonkey project (9 page PDF)

View the Detailed results of this SurveyMonkey project (18 page PDF)


Comparison of features between the Free versus Paid versions of

Reference Librarian

Gary Klein's picture
Gary Klein
Mark O. Hatfield Library
Willamette University
900 State Street
Salem, OR 97301

Work phone: #503-370-6743

Gary's general work schedule (Spring 2020):
Mon - Thu = 9:30am -- 9pm; Fri = 9:30am -- 5:30pm AND ALSO by appointment at other times.