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CCM 202: Designing Persuasive Campaigns: Demographics of students at WU & USA

Nationwide statistics compiled by U.S. Department of Education = DIGEST OF EDUCATION STATISTICS

Nationwide & state level data compiled by ACT (American College Testing)

Who are Willamette University's students? ... official compilation conducted by WU

Willamette University's 2020--2021 Factbook

Includes the following categories for Fall 2020 (PLEASE NOTE there is no item #10, nor item #14 in Fall 2020)

  • 01. Degrees by Major
  • 02. Enrollment by Class & Gender
  • 03. Enrollment by Class & Age
  • 04. Enrollment by Ethnicity
  • 05. Geographical Origin by Country
  • 06. Geographical Origin by State
  • 07. Geographical Origin by Oregon County
  • 08. Retention and Graduation
  • 09. Undergraduate Enrollment by Major
  • 11. Credits Taken at CLA
  • 12. Credits Taken at LAW
  • 13. Credits Taken at ATK
  • 15. Graduation Rates Disaggregated by Financial Aid Category
  • 16. Six-Year Graduation Rates by Ethnicity/Race
  • 17. CLA Graduates by Major and Year

Includes the following categories for Spring 2021 (PLEASE NOTE there is no item #5 in Spring 2019)

  • 01. Enrollment
  • 02. Undergraduate Enrollment by Major
  • 03. Retention and Graduation
  • 04. Credits Taken at CLA
  • 04. Credits Taken at LAW
  • 06. Credits Taken at ATK

 

Willamette University's 2020 Common Data Set

Includes the following categories:

  • A. General Information
  • B. Enrollment and Persistence
  • C. Freshman Admission
  • D. Transfer Admission
  • E. Academic Offerings
  • F. Student Life
  • G Annual Expenses
  • H. Financial Aid
  • I. Instructional Faculty and Class Size
  • J. Degrees Conferred
  • K. Definitions

Gary Klein (Reference Librarian)