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Business Shortcuts: Shortcuts for searching BSC database

SHORTCUTS: Finding articles on Market share / Market size / Market rankings / Industry profiles / Company profiles / SWOT reports / New products / New businesses

Business Source Complete (database requires WU login)

Of the 190+ databases that the Hatfield Library subscribes to, Business Source Complete offers the broadest coverage for most business research situations and therefore is also the first journal oriented database for students to turn to, for almost any AGSM related topic.

Here are some clickable shortcuts for commonly used searches of the BSC database:

Please note that some of these special phrases are plural, and others are singular!  Each of these items should be searched exactly as shown here INCLUDING the "parentheses"!

Once you get your initial results from one of those clickable shortcuts, you can modify the second row of lines to add in criteria to focus on your area of interest:  it can be an Industry, a Company, or a Brand name!

Here is an example of starting with the results after you used the shortcut for "market share":

To modify this initial set of results, go to the upper right-hand side of the screen and click on the phrase "Advanced search". 

Now you will see 2 extra rows of boxes where you can add in additional search terms.  For this example, we type in NOKIA and then click on the dark blue Search button.

Here are the final results of combining the shortcut for "market share":along with the company named Nokia:

REsults displayed after switching to the ADVANCED SEARCH mode and then adding in NOKIA into the second line of the search strategy screen.

Instead of sorting through 64,000+ articles on any aspect of "market share", we now have 450 articles about "market share" that also mentions NOKIA, a long term manufacturer of smartphones & cell phones.

 

Business Source Complete offers full text links in either PDF or HTML formats for about half of all journal & magazine articles identified within this database.  In addition to what this database can directly provide, Willamette University has embedded links that will tell you if Hatfield Library can provide access to an article through our contracts covering over 20,000 journal titles, independent of what BSC can provide.  And if Hatfield Library does not have the article in print, online, or in microfilm, we will offer you the option to fill out an Inter Library Loan form.  Typically, about 80% of ILL requests for journal & magazine articles are usually delivered, via email, in about 3 business days.

Gary Klein (Reference Librarian)

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Gary Klein
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