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How to Find Polling Information: Overview

Guides to finding Local Newspapers; National Magazines, and Polls

Finding Social, Political & Opinion Polls

Before you create your own surveys, it might be wise to take a look at what sorts of public opinion surveys have recently been conducted.

The Gallup Organization regularly conducts public opinion polls in more than 140 countries around the world.  Gallup Polls are often referenced in the mass media as a reliable and objective audience measurement of public opinion.  Historically, the Gallup Poll has measured and tracked the public's attitudes concerning virtually every political, social, and economic issue of the day, including highly sensitive or controversial subjects.  In 2005, Gallup began its World Poll, which continually surveys citizens in more than 140 countries, representing 95% of the world's adult population.  General and regional-specific questions, developed in collaboration with the world's leading behavioral economists, are organized into powerful indexes and topic areas that correlate with real-world outcomes.

Summaries of Gallup Polls contains news releases with summaries of results from recent polls that were publicly distributed by Gallup, Inc. Hatfield Library has several print resources published by Gallup, going back to 1935 in the Reference Collection starting with the call number HN 90 .P8 G35.

Additional material can be found in the Hatfield Library's catalog of books on Gallup Polls.


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Reference Librarian

Gary Klein's picture
Gary Klein
Mark O. Hatfield Library
Willamette University
900 State Street
Salem, OR 97301