Find Industry size & Market shares: Shortcuts for searching BSP database

Business Source Complete (database requires WU login)

Of the 240+ databases that the Hatfield Library subscribes to, Business Source Premier offers the broadest coverage for most business research situations and therefore is also the first journal oriented database for students to turn to, for almost any AGSM related topic.

Here are some clickable shortcuts for commonly used searches of the BSP database:

• (Case study) --> found in over 62,000 full text documents
• (Company profile) --> found in over 158,000 full text documents
• ((Country reports) OR (Country profile)) --> found in over 24,000 full text documents
• (PT(Industry profile) OR (Industry report)) --> found in over 176,000 full text documents
• (PT(Market research report) OR (Market research report)) --> found in over 129,000 full text documents
• (Market share) --> found in over 56,000 full text documents
• (Ratings & rankings) --> found in over 37,000 full text documents
• (SWOT analysis) --> found in over 61,000 full text documents
• (PT(working paper)) --> found in over 15,000 documents (including abstract only sources)

• (New product development) --> found in over 50,000 full text documents
• (New business enterprises) --> found in over 19,000 full text documents

Please note that some of these special phrases are plural, and others are singular!  Each of these items should be searched exactly as shown here INCLUDING the "parentheses"!

Once you get your initial results from one of those clickable shortcuts, you can modify the second row of lines to add in criteria to focus on your area of interest:  it can be an Industry, a Company, or a Brand name!

Here is an example of starting with the shortcut for "market share", and adding in a company name:

Instead of sorting through 85,000+ articles on any aspect of "market share", we now have 510 articles about "market share" that also mentions NOKIA, a long term manufacturer of smartphones & cell-phones.

Business Source Premier offers full text links in either PDF or HTML formats for about half of all journal & magazine articles identified within this database.  In addition to what this database can directly provide, Willamette University has embedded links that will tell you if Hatfield Library can provide access to an article through our contracts covering over 30,000 journal titles, independent of what BSP can provide.  And if Hatfield Library does not have the article in print, online, or in microfilm, we will offer you the option to fill out an Inter Library Loan form.  Typically, about 80% of ILL requests for journal & magazine articles are usually delivered, via email, in about 5 business days.